Keyword research is something that every restaurant and website should be doing in order to improve it’s ranking potential. Keyword research is essentially the process of locating different search terms that people use within the search engines to find something in particular.
Why Does It Matter?
Keyword research is important because more and more people are actively using their favorite search engines to find different businesses, to research products and services, and to see which businesses are located in their immediate area. Thus, if you are a website or business and you want to get noticed, you will need to achieve high rankings within the search engines for related keywords and key terms.
How To Research Keywords For Your SEO Efforts:
1. Use A Keyword Research Tool.
One of the best things that you can do when you are looking to figure out what keywords to actively target would be to use a keyword research tool. It could either be a paid research tool or a free one provided by Google.
Regardless, a keyword research tool will allow you to find some of the most searched keywords and phrases surrounding your niche. This alone can give you a lot of data to base your keyword decisions on.
2. Research Your Competition.
Another thing that you are going to be able to do to improve your keyword research efforts and to find the right keywords is to leverage your competition. Look at your biggest competition and see what keywords they are actively targeting and which keywords they are ranking for. By doing this, you should be able to come up with a thorough list that you can sort through and use as a guide for the keywords that you should be actively targeting. You want to look at your entire competition to ensure that you are not missing any pertinent keywords within your niche. Otherwise, you could be missing out on a large potential amount of traffic.
3. Think About Related Keywords And Phrases.
Another thing that you should be doing is thinking about related keywords and phrases that people use to find a website like yours. You don’t just want to target direct keywords but also related and long-tail keywords, as well. You can do this by thinking about anything that could relate to your website. This way, you should be able to direct a good amount of traffic to your website and target some of the lesser popular keywords which can really help you optimize your rankings much quicker.
4. Use Social Media.
One of the very best ways to can identify some of the best keywords to focus on would be to leverage social media. You can use hashtags and other indicators to try to find some of the keywords that you should be actively targeting. When using something like Instagram or Twitter, you will be able to see what people are tagging in their posts. This alone is going to give you a leg up on your competition because you will not only be targeting the keywords that are relevant within your niche, but also the keywords that are actively being used across your target market. Social media is a hidden gem that you should be mining for keywords all of the time. This includes every platform ranging from Facebook to Instagram and Twitter. All of the platforms can give you valuable intel on the keywords that you should be targeting.
Another good thing that you can do is look at marketplaces where customers are asking questions. By doing this, you will be able to see what people are asking and what they are talking about. This alone can give you a good idea on some of the keywords you should be targeting. This can be especially helpful if you are selling a product of some kind.
Overall, there are plenty of different ways you can find the right keywords that you should be targeting for your SEO efforts. By following the various tips above, you should be able to come up with a big list of relevant keywords that can help you drive targeted organic traffic to your website through improved search engine optimization. You want to look closely at your competition to ensure that you are not missing out on any big potential keywords that they are using to generate a lot of traffic.