Restaurant Marketing Strategies

 - 

A recent article from a restaurant marketing firm had some interesting comments about many of today’s restaurant owners. The article mentioned that throughout the years there have been many different trends come and go.

Some restaurant owners are totally in love with new, high-tech driven marketing schemes, some are extremely old-school, and then there is a group of restaurant operational rock stars who do not really give two hoots about any type of marketing at all.

The bottom line, however, is that all of these groups understand what margins they want to hit and they know exactly how many customers they need each day to hit their goals and make payroll.

Most restaurant owners will agree that many of the newer, flashy marketing techniques are simply too difficult and time-consuming to manage and often too expensive.

This article will, therefore, try to explain a few of the easier to execute and affordable marketing techniques that a restaurant may want to try.

Let’s begin with direct mail.

It is important to remember that even though technology may at times seem confusing it does work.

A recent mail campaign for a restaurant in a small town was quite successful. The restaurant paid $2000 for a direct mail campaign that targeted new residents who had recently moved into the area.

In only one month, the new residents brought in their coupons and spent over $7000 at the restaurant. This inexpensive direct mail campaign resulted in a tidy profit for the restaurant.

Another relatively inexpensive marketing strategy is to use influencer marketing.

A restaurant can take advantage of local celebrities who have large social media followings to promote their business via their blogs or whatever.

You can also reach out to any of your cities top food bloggers and offer them an invitation to the restaurant. You may want to provide them with a free meal and a special menu item.

Be up front and let them know that you have an interest in being featured on their social site or blog. Of course, only if they have enjoyed their experience at your restaurant. Roll out the red carpet for them and make sure that you have your chef personally take care of them throughout the entire meal. Your chef should explain everything about the meal thoroughly so that they can write an informative blog if everything turns out okay.

A great way to draw attraction to your restaurant is by special events.

There are many opportunities to have a special event at your restaurant without costing you a lot of money. For example, you could have a special “Daughter / Daddy Night” where fathers bring in their daughters for a special night of food and entertainment.

Perhaps you could make it a Disney Princess theme and have all of the staff dressed in appropriate Disney costumes.

Another awesome special event idea would be the annual anniversary of the restaurant.

You could offer a discount on specific meals and drinks throughout your anniversary celebration week. You could also introduce special days of the week such as “I Love Wine Wednesdays” or “Tortilla Tuesdays.

These type of special restaurant days can bring in an incredible amount of extra profit if implemented properly.

Give back nights are also an economical way to increase restaurant traffic “Give Back Nights” or “Pay It Forward Nights” will allow you to not only increase your profits but you can also help a local school, charity, or whatever.

Make sure that you mention this promotion to the local media so that you can get more exposure and coverage. After all, there is nothing wrong with letting the entire city know about the good things that your restaurant is doing.

One of the simplest ways to introduce more profit for your restaurant is a good delivery program.

Many people do not want to leave their homes but would rather have the food delivered. However, they are often discouraged by the high price that a delivery fee and tip will cost. If you have high enough margins it may be a good idea to offer a percentage discount for delivery. You could also mention that the driver does not expect a tip.

Other inexpensive marketing ideas include

  • Battle of the Businesses
  • Radio Partnerships
  • Text Marketing
  • Social Media Strategies
  • Apartment Coupon Drops
  • And so many others

Obviously, there are many marketing tactics that you can try but do not do them all at one time. Take your time and select only one of them at a time. This will allow you to see whether a particular strategy works or not.

Finally, never give up on trying new marketing ideas to increase restaurant traffic.


Top Search Engine Optimization Tips For Site Owners In 2018

 - 
Elderly couple enjoying themselves at a restaurant

Approaching search engine optimization in 2018 the right way is very important. Make some wrong moves and forget the right ones, and you will have a world of problems with your site ranking.

Okay, so maybe there isn’t a need to get that dramatic, but you certainly want to take everything in the right direction.

Here are some optimal optimization tips for your website in 2018 so that you cater to the search engines correctly.

While you want to optimize your site for the search engines, you also want to be sure it’s not overdone. The greatest example of this is not stuffing your content with keywords you want to rank for. There are plenty of variants to choose from, and search engines penalize for keyword stuffing.

You don’t want to overdo it with other SEO strategies either.

What you’re going to need to do is make sure that you have a solid game plan from the get-go. Everything needs to be structured and organized, but to be clear, you are going to learn many tips along the way. This advice will reshape the way you handle your search engine optimization efforts to a degree, but you will still have your foundation.

The next focal point you need to have in your sights is developing stellar content. Whether you develop it yourself, or you decide to outsource the work to an SEO company, this part of the plan is of the utmost importance. Be sure that you are also diversifying your content in terms of images and videos, as well.

In order to create engaging content, you need to know two important rules.

  1. First, understand that you are writing for your readers and not the search engines. But wait, don’t you have to cater to the search engines? You are going to do that from a foundational level, and that is the second important rule.
  2. The rule is that you need to be making use of a keyword tool. The keyword tool is going to show you what people are searching. Grabbing keywords from those lists is going to appease the search engines and site visitors, both on the foundational level.

So what is next?

What’s next is you are going to create unique articles based on those keywords. You can come at them from different angles so that you can get really creative with your pieces. If you do the keyword research, you can also opt to outsource the content to professional ghostwriters that do this type of work all the time.

Something else you need to know is that your site needs to be as user-friendly as possible. Yes, there are a bunch of adjectives that need to match how your site is perceived, but user-friendly is certainly one of them. And one way to make sure that is how people view your site is to step into their shoes, be honest with yourself and act like a site visitor as you browse your site.

Make sure your website loads quickly, use unique and engaging titles and watch those fonts. Sometimes it’s about the little things, and you certainly want to make sure that you are doing everything you can to improve the optimization of your site. What little things could you be doing that you are leaving out?

You need to know three major rules about links, too.

  1. First, you need a solid internal link system set up, and it will be built over time.
  2. Second, you need to develop a campaign to get backlinks.
  3. Third, you never want to pay for backlinks, as you will rarely get backlinks from quality websites.

Those are the three major rules you need to know about links when it comes to your site.

What else do you need to know about SEO in 2018? You could read book after book and still not find the end of the road. That tells you right there that you are after an objective that is worthwhile for your site. If you are able to use the tips told to you here, that’s a great start.

Focus on these basics, and then expand your efforts as you work to optimize your site for the search engines.


The Top Restaurant Marketing Ideas

 - 
Man eating french fries

If you want your restaurant to be busy, you’re going to have to spend some time marketing your restaurant. With the right marketing, you’ll be able to get a lot of people interested in dining out. These top marketing ideas should get you off to a great start.

Hire A Professional Photographer

People will be salivating over your food if you show them some beautiful pictures. You should work with a professional photographer to take some mouth-watering pictures of the most popular items on your menu. You can share these pictures on sites like Instagram, and you can also add them to review sites like Yelp!

Sometimes, you need to show people something special if you want to convince them to visit your restaurant. An experienced food photographer will be able to go the extra mile and take pictures that will make your food amazing. The right images can attract a lot of interest.

Manage Your Online Reputation

When people are trying to decide where to dine, they’re going to look at reviews. You’ll want to keep an eye on the reviews that people are leaving for you. If you see a negative review, you’ll want to deal with it appropriately.

You should respond to the review publicly in a polite, friendly way. Don’t make any accusations; simply let the customer know that you were sorry they had a bad experience and that you hope their next visit is better. If you take the time to respond to negative reviews, some reviewers will wind up changing their original review.

Encourage Diners To Talk About Your Restaurant Online

If you can get people talking about your restaurant on social media, you’ll be able to make people interested in your restaurant. You should give diners an incentive to discuss your restaurant on popular social media platforms.

As an example, you might want to ask customers to share photos of their meals using a specific hashtag. You can even offer a small reward for this kind of social sharing. A lot of people will be happy to share their dining experience. When people are talking about your restaurant on sites like Twitter and Facebook, other people will take notice.

Don’t Just Show Off Food On Social Media

While you should definitely share stunning pictures of your food on social media, it shouldn’t be the only thing you share. You should share pictures of some of your staff members as well.

If you let people get to know the people that work at your restaurant, your restaurant will feel like a more inviting place. People will be even more interested in dining out at a place like yours.

Give Video Content A Try

People love video content. It’s estimated that people across the world watch billions of hours of video every single day. If you’re trying to catch people’s attention, a quick video can go a long way.

You don’t have to be a film school graduate to create a video that people will want to watch. Even a short video shot with a phone can catch people’s interest. It’s easy to share video content on social media, and the right video should be able to attract plenty of attention to your restaurant.

Consider A Loyalty Program

You don’t have to give your customers a card if you want to launch a new restaurant loyalty program. These days, you can easily create a loyalty program through an app. This will make it easier for regular diners to collect points that they can eventually cash in for a free dessert or appetizer.

It’s easier than ever to manage a loyalty program, and these programs are proven to be a big draw. People want to be able to take advantage of the rewards that you’re offering. Some people will actually make a point of spending more at a restaurant so that they can enjoy certain rewards.

Having great food isn’t enough to make your restaurant a success. If you really want your restaurant to thrive, you’re going to need to work on your marketing. All of the suggestions above will help your restaurant get more attention. Give these marketing strategies a try and see how they work for you!


Internet Marketing For Restaurants

 - 

We’re launching our new brand: Bearcreek Restaurants SEO.

This will be home of the best SEO information online for restaurants.

When it comes to getting your restaurant to show up in the search engines, you need to take a different approach if you want to rank well.

We will be showing you the tips and tricks of the trade in getting your restaurant in the top spots of Google, Bing and Yahoo.

We look forward to helping all of you desperate restaurant managers out there to get more patrons streaming through your doors.

Check back soon for the grand opening of our website launch!